Le Coq Sportif had myself and two outlets from New York out to Chicago for the launch of the Joakim Noah Pro Model, I totally didn’t think about it but being a French company they’d have French media as well. A large group from France were in town as well and one of them was Jay from http://www.bkrw.com,I ended up hanging out with Jay and his crew most of the time out there. Le Coq has us on a fun architectural cruise but too bad it was freezing. We had some free time so we went to check out St Alfred and ran into Errol from Nike, he gave us a sneak peak of the new Nike x St Alfred Store, more on http://www.freshnessmag.com soon. We also had tickets to the Bulls/Cavs game, (thanks to Jill and Mikaela for hooking up fourth row after the 1st quarter!!) but LeBron didn’t play unfortunately and the Cavs lost by 1. Much thanks to Mikaela from True121 and the Le Coq Sportif crew!
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